Sparking Memories Sparking Smiles

I spent a year piloting the Oscar Mayer Wienermobile. During this time, my co-pilot and I were given a week to organize, promote, and pull off a campaign of our own creation: “Sparking Memories Sparking Smiles”. Our vision was to protect and promote the cherished memories that many people have tied to the Wienermobile, while also giving back to the community we were visiting that week.

Through seven days full of events and media in Raleigh, North Carolina, we visited memory care centers, senior living facilities, boys and girls clubs, and held events to raise awareness and funds for the Alzheimer's Association. I designed stickers and tshirts that we gave to event visitors in exchange for donations. In total, we ended up raising over five thousand dollars for the organization. Below are the campaign assets, t-shirts, and stickers I designed.