Camp Oscar Mayer

I spent a year piloting the Oscar Mayer Wienermobile across the country. During our year on the road, my fellow drivers and I were presented with the opportunity to competitively pitch summer activation ideas to corporate brand leaders in the company. My co-pilot and I won the pitch competition with the idea: “Camp Oscar Mayer”. The following assets and illustrations were used to support our pitch for this retro/nostalgic summer-camp inspired activation.